Defining the Prize
We all recognise those special moments when we experience them, when something works perfectly, you get exactly what you needed — or even didn't realise you needed, and you will judge everything by that experience in future.
Every organisation would love to think that they were the benchmark, no matter what business they are in. it's what brings in repeat business, helps the company grow, builds great reputation, solves the toughest challenges and creates memorable experiences.
In a world where nothing is really unique and markets are ripe for disruption having something that stands out as 'exceptional' is worth making full use of. It can be the only differentiator in a saturated market.
There are of course other worthy reasons for wanting to maximise the best of your organisation — pride in doing the best work possible, being in a position to help others learn from your experience, and pioneering new ways of working that will benefit you and others. Today's business is as much about creating broader value and impact as it is about financial growth and competitive edge.